Let’s get real for a second.
Your email list IS your business.
Your email list is THE tool to build your empire— from growing your tribe to creating interest for your launches.
To really get the most out of your efforts, you have to continually GROW your list of subscribers.
Adding new people to your list, nurturing a value-based relationship and eventually selling to them is SO MUCH more important than how many people follow you on Instagram or even how many people you work with in-person on a daily basis.
Ok, ok I know what you’re thinking: more things for me to do? I’ll get on that as soon as I have time. AKA never.
I’ve tested both little and BIG things to grow my email list throughout my business. The light at the end of the tunnel is that you don’t have to do everything and you don’t have to reinvest all of your income to see your number of subscribers continually climb high.
Building your email list can actually be easy if you implement a few strategic hacks.
If people already visiting your website, most of the hard work is already done. They’re already taking time out to check you out.
If they like what they see, you can make it easy for them to see more.
Here are some super tested, effective and EASY easy ways to grow your mailing list in your spare time.
1. STRONG LANDING PAGES
A landing page is a page that only has one objective in mind: to get people to do something.
Landing pages should be visually stimulating with a bold call to action. Your landing page can simply ask if visitors want to join your mailing list, or it can offer a piece of content in exchange for the visitor entering their email address.
2. STOP THEM AT THE GATE
A welcome gate is a pop-up that appears before a visitor even sees the content of your blog, asking them if they want to sign up. You’re probably thinking, “but I hate those things!” Well, as much as you think you hate them, they are proven to work. And when done right, your readers won’t mind them a bit.
Your welcome gate should have a clear call to action and an even clearer way for the reader to exit and continue on to your content.
If you really want to go crazy, try an exit pop-up that asks people to sign up before they leave your site.
3. SPRINKLE OPT-INS LIKE GLITTER
Opt-ins are the small boxes all over your site that give visitors an easy way to sign up for your email updates without leaving the page they are currently on.
I like to treat opt-ins the same way some people treat sugar on cheat days: sprinkle them everywhere, on everything.
Every page of the site should have an easy way for visitors to sign up. Feel free to sign up for my list at the bottom of this page 😉
4. ENCOURAGE SHARING
Social sharing buttons are an effortless tool to amplify your content through visitors who have already read your content and see the value in it.
There are plenty of free or low-cost plugins that add social sharing buttons, like SumoMe and ShareThis. Just make sure you pick one that incorporates all of the popular social channels to give your content the best chance of being shared.
5. THROW IN A BONUS
Everybody loves free stuff, and they’re willing to share their information to get it.
The key is for you to find something you can give them with minimal effort and cost to you.
Creating an asset out of your most popular posts is a good way to start. You only have to put the effort into creating it once, and then you can distribute it on your website for months to come.
Look at the most popular posts on your website, and then see if they can easily be made into a downloadable or printable asset, like:
- A checklist
- A template
- A calendar
- An e-book
Reminder: Don’t gate your information so much that you require an email for almost everything on your site. Add value with blog posts that share helpful tips and tools. If your readers like the content you give away, they will jump to subscribe to your emails for an added asset.
6. BUTTON IT UP
If all the buttons on your opt-ins and downloadables say the same thing, it’s time to make some changes.
Instead of a standard message like “Submit” or “Sign Up,” add a bit of personalization. Try something that energizes and motivates the user, like “I’m In!” or “Let’s Go!”
This isn’t your grandpa’s mailing list, and you have to make that clear.
And there it is. These little steps can optimize your website to collect emails from the traffic you already have.
What has made the biggest difference when growing your email list?
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